<a>Eerikkilä</a> is a versatile sports and nature tourism center offering high-quality facilities for outdoor activities, sports experiences, and holistic well-being. It’s especially well-known among those with a passion for sports. Eerikkilä’s services cater to everyone, from families to elite athletes and corporate clients, offering something unique for each.

We had the opportunity to speak with Laura Sirén, Marketing Manager at Eerikkilä, about how they overcame a common challenge for small marketing teams.

If you’ve worked in a small marketing team, you know how hectic the workdays can be. Projects appear from every direction, all while you’re expected to push forward with long-term strategy. With a plethora of tools and platforms to manage, it’s impossible to master them all.

Laura Sirén explains that this is why they decided to turn to Freedomly. They had a clear need for digital advertising expertise, requiring flexible and skilled support.

Many are currently debating what the best marketing and communications setup looks like. Should everything be handled in-house, or should as much as possible be outsourced?

For Eerikkilä’s marketing team, hiring a freelancer was a strategic choice. Laura explains that they have an excellent in-house team and talented agency partners, but they had a specific, straightforward need for a digital advertising specialist, making the freelancer model the smartest option.

As you know, finding the right talent isn’t easy—especially for marketers. Even with an extensive network in the industry, your calendar quickly fills up with exchanging messages, reviewing portfolios, and setting up "quick meetings" based on recommendations.

Laura mentions that this is why they chose Freedomly: <b>"We selected Freedomly so that we didn’t have to search for the right professional ourselves. Freedomly shortlisted suitable candidates, and we continued the discussions with them."</b>

This way, Eerikkilä was able to start the collaboration quickly, and the impact on their work was immediate.

The best part of the freelance model is its efficiency and directness. When your team has the strategy and clear goals but lacks time for a specific area, a freelancer fits this equation perfectly.

In this case, we’re talking about digital advertising, which requires deep expertise in multiple areas. If you want good results, you need to master various advertising tools and best practices. Additionally, you need knowledge of web analytics and conversion optimization.

By hiring a digital advertising specialist, Eerikkilä has succeeded in improving their results. <b>"The collaboration has only been going on for about six months, and as we know, this is a long-term effort, but we can already say that there’s an upward trend in sales," Laura notes.</b>

The collaboration between Eerikkilä and Freedomly demonstrates that hiring a freelancer is an excellent option, especially for small and busy teams with ambitious goals. It all starts with finding the right talent. When you succeed at this stage, the path is paved for a productive collaboration that can last well into the future.