<a>Fundis</a> is revolutionizing fundraising with their payment app, allowing users to pay for everyday purchases while supporting causes that matter to them, such as sports clubs, charities, or other community organizations.
At the same time, Fundis offers sports clubs and associations an effortless way to raise funds without needing to sell physical products.
If you’ve worked in a fast-growing company—especially in the startup phase where growth is intense—you know how much needs to get done. Everyone understands that moving the company to the next level isn’t a one-person job; the team inevitably needs to grow. Weekly meetings often revolve around recruitment and potential partnerships.
Marketing, in particular, is a task that requires careful consideration. The number of platforms, tools, and opportunities is endless, and every company and team has its own unique needs. It’s crucial to find someone who can address immediate challenges while keeping the company’s future plans in mind.
We had the chance to speak with Seppo Kuusinen, CEO of Fundis, about this very issue. Recently, Fundis faced the classic challenge: They wanted to launch multi-channel marketing, but didn’t have the right expertise or enough hands available within their team.
Seppo explains that they considered various options at Fundis. They weren’t at the stage where hiring a full-time marketing expert made sense, but they still wanted to invest in high-level marketing. At the same time, they wanted someone who could feel like part of their team. Cost was also a key factor—Seppo wanted to ensure they got the best value for their money.
Hiring a <a>freelance marketer</a> became a logical choice. Fundis could begin developing their marketing with one person, keeping costs manageable and minimizing risk.
In the startup world, speed and efficiency are everything. When you’re developing something new and aiming to grow rapidly, the company needs to move fast.
That’s why Fundis decided to partner with Freedomly. Recruiting the right talent on their own would have been time-consuming and pulled the team away from other critical tasks. Through Freedomly, Fundis was able to access a selection of pre-vetted, interviewed candidates.
Seppo mentioned how much this helped them: "The work Freedomly did made our job significantly easier."
Freelancers are often seen as "external resources" who work separately from the team. However, Fundis took a more modern, smarter approach. Their freelancer became an integral part of the team, even though they were technically an external contractor. This makes a lot of sense, especially in a startup where communication between teams and the sharing of daily insights is essential.
By fully integrating the freelancer into their operations, giving them access to the right tools, and onboarding them like an employee, the collaboration became seamless and rewarding for both sides.
Even when hiring a freelancer makes perfect sense, and the process is efficient, results are what matter most. So we asked Seppo how things have progressed since hiring a freelancer. He explained that their digital marketing efforts have taken off in a whole new way. They now operate across multiple channels, and the freelancer has been able to leverage their technical expertise while recommending certain tools.
The partnership between Fundis and Freedomly shows that hiring a freelancer can be an excellent option for a fast-growing startup looking for flexible yet effective solutions. Marketing has been launched, and they’ve made significant strides forward. On top of that, Fundis was able to find the perfect expert for their needs, which is the most crucial element for successful collaboration.
