By outsourcing content creation, zervant’s marketing team was able to enhance its efficiency.
<a>Zervant</a> is Finland’s leading invoicing and financial management software for small businesses. their sleek and easy-to-use software solutions give small business owners the tools for financial success.
One of Zervant’s multichannel marketing strategy initiatives is search engine optimized content creation. Blog articles are an excellent way for them to drive new traffic to their site. However, a bottleneck emerged: the research and writing process took too much time for their small team.
<b>Zervant’s Country Manager Anna Kauppila explains how they made their marketing team more productive by outsourcing content creation through Freedomly.</b>
"By outsourcing the research and writing to skilled professionals, we free up a lot of time for other marketing tasks. In a small marketing team, members often have to handle multiple areas of marketing."Anna KauppilaCountry Manager, Zervant Oy
Language skills and a transparent pricing model made the decision easy
Zervant operates internationally in several markets, all of which share one thing in common: customer acquisition and marketing must be done in the local language and with local expertise.
According to Anna, Finland is not always the easiest market: <b>"Here, there are far fewer service providers and freelancers available to assist with tasks than, for example, in English or French-speaking markets."</b>
Zervant has often tried outsourcing content creation through other services, but finding the right talent has been a challenge.
Another feature that Anna appreciates is the clear and functional pricing model. The scope of work can be negotiated initially, and then the professional makes a suitable offer: “This gave me the impression that they know the value of their work, which reassured me of their skills.”"
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A streamlined process has made the work productive and enjoyable for both parties
For most companies, including Zervant and Freedomly’s professionals, time is one of the most critical resources. Requesting quotes, ordering work, and making payments must happen almost at the snap of a finger to be as profitable as possible.
"Since we found talented professionals through the service, it’s easy to continue using it. Now, placing an order takes just a moment, especially when working with the same professionals for a longer time."Anna KauppilaCountry Manager, Zervant Oy
<b>With Freedomly’s help, Zervant has been able to streamline the outsourcing process, from finding the right professional to the end of the collaboration.</b>
"It’s great that you can discuss the order with the professionals before it’s placed, and once there’s mutual understanding, the professional makes the offer. This greatly simplifies the process, as the offer can be accepted or rejected. Commitment to the project only happens at the very end. This way, as the client, you don’t have to decide (as with some services) how the project should be priced," Anna explains.
Key Results of the Collaboration
- Easily ongoing blog article orders to achieve internal company goals
- Publishing high-quality Finnish-language blog articles that bring a significant number of new visitors to our site, resulting in new customers
- Saving time in research, the writing process, and the actual ordering process
Final words: Skilled professionals and seamless collaboration
The collaboration with Zervant has been ongoing for a long time, and much of the credit goes to Anna and the talented, customer-oriented professionals at Freedomly.
"Freedomly offers honest, skilled professionals with whom collaboration is seamless. Moreover, both the professionals and the service are ready to be flexible, whether it concerns the timing of orders or payments."Anna KauppilaCountry Manager, Zervant Oy
