Designed and optimized mobile and web interfaces in Figma for diverse clients, ensuring accessibility, responsiveness, and brand consistency. Conducted in-depth user research, including interviews, surveys (50–100 participants), and usability testing, leading to improved designs and a reduction in support tickets. Maintained and expanded a shared Figma component library, streamlining the design-to-development process and ensuring efficiency across projects. Led interactive workshops with stakeholders and end-users, gathering insights to refine user journeys, enhance usability, and align designs with business goals. Created high-fidelity prototypes, UI components, and interactive elements, implementing industry best practices in visual design, typography, and accessibility. Collaborated with developers to ensure smooth design handoffs, maintaining consistency across platforms and optimizing performance.

Balanced market and regulatory demands with client needs, building strong negotiation and presentation skills. Improved overall efficiency through detailed documentation and collaboration with multiple departments, showing adaptability in a complex industry.

Conducted qualitative & quantitative research via surveys & interviews. Developed large-scale data analysis for actionable insights. Identified user trends & behaviors through data analysis. Created detailed reports & presentations for stakeholders.