Digital Marketing>Search Engine Marketing

Google Ads: setting up​,​ running​,​ and optimizing campaigns

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Google Ads: setting up, running, and optimizing campaigns
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About this service

- Comprehensive campaign setup tailored to your specific business goals and target audience

- Strategic keyword research to identify high-performing keywords and negative keywords to optimize ad spend

- Creation of compelling ad copy, visual assets, and eye-catching ad extensions to maximize click-through rates

- Continuous monitoring and optimization of campaigns to ensure optimal performance and ROI

- A/B testing of ad creatives, headlines, and landing pages to identify top-performing variations

- Ongoing performance analysis and reporting to track key metrics and provide actionable insights for future campaign improvements

- Regular communication and collaboration to align campaign strategies with your business objectives and make necessary adjustments as needed

Servie packages

You can explore ready-made packages created by the expert below. The final price and the content of the work will be agreed upon after getting in touch.

Get started with Google Ads from
€550.00

This package is for those who haven’t started running Google Ads yet but you believe search engine users need to discover your site/app. I will help you will the account and goal setting, do keyword research, and get the campaigns running with frequent check-ins (the first month, it’s good to check in once a week, later - every 2-3 weeks) to make sure the campaigns are running smoothly.

Maintain your Google Ads from
€400.00

Service requirements

— Landing page: The client must have a functioning home / product / other landing page. — Access to Google Ads Account: Clients should grant access to their existing Google Ads account or be ready to create one. — Clear Business Goals: Clients need to communicate their specific business objectives, such as lead generation, sales, website traffic, or brand awareness, to tailor the campaigns accordingly. — Target Audience Information: Clients should provide detailed information about their target audience, including demographics, interests, and geographic locations, to optimize targeting strategies. — Budget Allocation: Clients need to allocate a budget for ad spend, and it's essential to discuss budget expectations and determine a realistic spending plan based on campaign goals. — Regular Communication: Clients should be available for regular communication and feedback sessions to review campaign performance, discuss strategy adjustments, and address any concerns or questions. — Collaboration on Landing Page Optimization: Clients should collaborate on landing page optimization, ensuring that the landing pages are designed to convert visitors into leads or customers effectively.

Talent information
Valeriya K
Valeriya K
Performance marketer

Helsinki

+ 100 / h

Contracts
Freedomly Code of Conduct accepted
Read here

Top skills

Google Display Ads
2-4 years
B2C Marketing
2-4 years
Web analytics
2-4 years
Social Media Advertising
2-4 years
Google Ads
2-4 years
Google Tag Manager
2-4 years
Google Search Ads
2-4 years
A/B Testing
0-2 years
B2B Marketing
0-2 years
Conversion Rate Optimization
0-2 years

Languages

English
Fluent
Finnish
Basic
Swedish
Conversational
Russian
Native

Bio

💎 Growth & Performance Marketing | SEM & PPC | Conversion Rate Optimization | Cryptocurrency • Fintech • Digital Health

Among my clients

Digital marketing
Rehaboo!
6/2019 - 6/2023
- managed paid campaigns on Meta (Facebook) to capture demand and leads as well as grow brand awareness - promoted the company’s product (activation game) via social media: Facebook, LinkedIn, TikTok, Instagram

Education

University of Helsinki
Master, Social Sciences
Graduation 2020