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Meta & TikTok Ads Setup — Pixel, ReTa, Tracking & Catalog Configuration
Task description
A small e-commerce brand in the handmade jewelry and craft workshop space is looking for a freelancer to handle a one-time technical setup across Meta and TikTok advertising platforms. The Meta ad account is already in place; the work is about getting everything properly configured so paid campaigns can run on solid foundations.
What you'll do
This is a focused technical engagement — no content creation, no ongoing campaign management. The goal is to get the ad infrastructure right from the start.
The setup covers both Meta and TikTok and includes:
- Installing and verifying the Meta Pixel and TikTok Pixel
- Configuring conversion tracking across relevant events
- Retargeting
- Setting up and connecting the product catalog to the ad accounts
What we're looking for
We need someone who has done this before and can work independently. Hands-on experience with Meta Ads Manager and TikTok Ads Manager is essential, as is solid knowledge of pixel implementation and event-based conversion tracking. Familiarity with product catalog setup and feed management rounds out the profile.
If you've set up tracking and catalog infrastructure for small e-commerce businesses before, this is straightforward work for you.
