<p>Scaled a cross-product design system across 4 products using design tokens, Figma variables, and reusable components, reducing development time by</p><p>30–40%.</p><p>• Led end-to-end product design for B2B SaaS web and mobile platforms, increasing onboarding conversion by 15–20% and task success by 35%.</p><p>• Owned 0<strong>→</strong>1 product initiatives, transforming complex workflows into intuitive experiences for customer-facing and operational platforms.</p><p>• Designed user journeys, onboarding flows, and conversion-focused experiences based on user research, usability testing, WCAG standards, and business</p><p>goals.</p><p>• Partnered with Product Managers, engineers, and stakeholders in Agile teams to define product strategy and deliver scalable digital solutions.</p><p>• Presented UX strategy and design decisions to leadership while collaborating with engineering through implementation and design QA.</p><p>• Introduced AI-assisted design workflows and rapid prototyping, reducing design iteration time by approximately 40%.</p><p>• Designed scalable UI patterns, reusable templates, and conversion-focused components supporting multiple digital products.</p><p>• Collaborated with Product, SEO, and Engineering teams to optimize user journeys through experimentation, usability testing, and CRO initiatives</p>

<p>Led UX/UI design for consumer platforms, SaaS products, and e-commerce applications serving thousands of users, increasing conversion rates by 25%and retention by 40% through UX-driven redesigns• Defined information architecture, user flows, and interaction patterns for complex, data-heavy products, improving landing page CTR and engagement by15–30%• Designed responsive and conversion-focused user experiences aligned with usability principles, accessibility standards, and business goals• Managed and mentored a remote design team while introducing Agile workflows that improved collaboration, delivery speed, and overall design quality</p>