We are Family in Music, creators of The Artist Platform – the world’s first subscription-based artist development platform. Our mission is to empower artists to turn their passion into playlists using cutting-edge technology and an ecosystem designed to grow their careers. With 110,000 signed users and YoY growth of 1065%, we are scaling rapidly. We are proud to have won Business Finland’s Growth Engine Competition – the first creative industry company in Finland to achieve this milestone. www.familyinmusic.com app.familyinmusic.com As Head of Growth, I lead omni-channel growth initiatives, transforming digital strategies into measurable results that empower independent artists globally. Family in Music, a Finnish music tech company, provides a comprehensive online platform—The Artist Platform—dedicated to advancing the careers of self-releasing musicians and creators. Through a subscription-based model, we enable artists to distribute, manage, and monetize their music while providing tools for career planning, personalized analytics, and AI-driven solutions. In my role, I develop growth models, manage weekly data reporting, and optimize digital user acquisition and sales strategies to drive scalable growth. My responsibilities encompass ad performance monitoring, SEO, marketing automation, and guiding team-led creative projects. I also contribute to AI-driven application development, bringing forward ideas that support scalable product growth and enhance the platform’s value for artists.

Growth Hacking - As a service

As the Senior Growth and Performance Marketing Manager at Utopia Music, I am responsible for developing and executing the growth and performance marketing strategy to acquire and retain users on the platform. To achieve this, I collaborate with cross-functional teams to design and execute marketing campaigns that include various channels such as paid social, search, video, email, push notifications and managing and updating our CRM system. In order to optimize user acquisition and retention metrics, I conduct A/B testing and experiments to identify the best-performing strategies. This involves analyzing campaign performance data and providing recommendations to optimize campaign performance. To keep track of the marketing efforts and ensure we are on track to meet our goals, I develop and maintain dashboards and reports to monitor key performance indicators. This allows me to make data-driven decisions and adjust our marketing strategies accordingly.