Growth Hacking - As a service

As the Senior Growth and Performance Marketing Manager at Utopia Music, I am responsible for developing and executing the growth and performance marketing strategy to acquire and retain users on the platform. To achieve this, I collaborate with cross-functional teams to design and execute marketing campaigns that include various channels such as paid social, search, video, email, push notifications and managing and updating our CRM system. In order to optimize user acquisition and retention metrics, I conduct A/B testing and experiments to identify the best-performing strategies. This involves analyzing campaign performance data and providing recommendations to optimize campaign performance. To keep track of the marketing efforts and ensure we are on track to meet our goals, I develop and maintain dashboards and reports to monitor key performance indicators. This allows me to make data-driven decisions and adjust our marketing strategies accordingly.

I worked with JS Nicca Oy, a hairdressing wholesaler, first they became my customer and after that i became owner of the company. During my time with them, I achieved impressive results, including increased sales and revenue, better return on advertising spend (ROAS) and cost per acquisition (CPA) in all existing channels. Additionally, I expanded their online presence to include Snapchat and Tik Tok, resulting in positive outcomes for both their online stores, www.nicca.fi and www.kauneustori.fi. Moreover, I leveraged digital marketing techniques to improve the performance of Nicca's retail store, resulting in increased revenue, average order value, and monthly foot traffic. With my efforts, I was able to make a significant impact on Nicca's business.