Monika A

Strategic UI/UX Leader | Data-Driven Growth Expert

Contact

Turku

English

Contracts

Freedomly Code of Conduct

Read here

About Me

Your business needs more than just a good-looking interface—it needs a high-converting, performance-driven digital experience that removes friction, boosts engagement, and drives revenue. That’s why I deliver user-centric, data-backed UX solutions that don’t just look good but work seamlessly to achieve your business goals.

With my expertise in service design, UX strategy, KPI-driven performance tracking, and AI-powered optimization, your customers will experience intuitive, seamless, and...

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Skills & Tools

ai_text_production

website_design

web_analytics

ux_design

ui_design

+23

Interests

Artificial Intelligence

Creative Writing

Event Planning

Startups and Incubators

Experience

Reilusiivous

Product Owner & Marketing

11/2016 - Ongoing

✅ Designed a user-centric booking system with optimized customer journeys, increasing occupancy rates to 86%. ✅ Implemented AI-powered social media content strategies, improving engagement through automated A/B testing and behavior tracking. ✅ Applied digital transformation techniques to enhance service workflows, improving usability and operational efficiency.

Huawei Technology Oy

Head of Product / Product Marketing Lead

5/2021 - 8/2023

✅ Managed cross-functional UX development, aligning business objectives with user needs to create high-performing digital products. ✅ Utilized BI tools (Tableau, internal analytics) to track user behavior, optimize feature adoption, and drive data-backed UX improvements. ✅ Developed UX training programs for sales, marketing, and business teams, ensuring alignment between branding, usability, and product experience.

Samsung Electronics

Performance Marketing Manager

8/2010 - 7/2015

✅ Developed UX-driven digital marketing strategies, increasing conversion rates by aligning campaigns with user behavior insights. ✅ Optimized customer journeys through data-driven personalization, reducing acquisition costs and improving engagement across digital channels. ✅ Led cross-channel brand messaging and UX testing, ensuring seamless transitions between digital touchpoints.

Education

Åbo Akademi University

Master of Science, Governance of Digitalisation

Graduation 2026

Haaga-Helia Amk

Tradenomi, International Business

Graduation 2021