Working at Finnair Communications team, focusing on social media. Daily work: -Content planning and creation for Finnair's global social media channels: Facebook, Instagram, TikTok, LinkedIn, Twitter, including copywriting, in English and in Finnish -Finding interesting and/or helpful topics for Finnair's social media from various stakeholders -KPI setting and reporting for Finnair's social media performance from a comms point of view -Community management and social media monitoring -SEO friendly content planning and creation for Blue Wings Online (https://www.finnair.com/fi-en/bluewings)...

Working at in-house trading desk, providing data-driven social media advertising for different brands and business units of Kesko. Worked mostly with K-Rauta, K-Supermarket, Budget Sport, SEAT, Pirkka, and K-Market. In short, this is what I was focusing on: In 2017: I was hired as the first paid social specialist in the team. Started paid social in-house operations. In 2018: Defining processes, bringing own data audiences to Facebook through DMP, designing internal social media training program In 2019: Scaling and automating advertising through feeds and Smartly. Moving towards lean ways...

Tjäreborg is one of the largest travel agencies in Finland and part of the Thomas Cook Group. I was responsible for Tjäreborg's social media channels, e.g. Facebook, Twitter, YouTube, LinkedIn, Snapchat and Pinterest. My duties included planning, coordinating and creating content according to various goals on Facebook, Instagram, and Twitter. In addition, I handled advanced social media advertising supporting e-commerce. Other duties included monitoring Tjäreborg's online presence, guiding social media customer service team and coaching Tjäreborg employees in using social media. For...