I was developing the company's processes and leading profitability tracking. I was responsible for operational activities and customer satisfaction. Additionally, I was leading one of the company’s largest account, I was in charge of team leadership and strategic marketing & media planning. Also new business was essential part of my role.

I led IPG’s cross-organizational teams with profit responsibility. I have strong business acumen and strive to understand my clients' businesses, working as a trusted advisor. I am experienced in marketing and media strategies, customer experience, data, analytics, and digital transformation activities. Managing account relations with domestic, Nordic, and global clients was an essential part of my daily work. Additionally, I led Initiative’s digital team and developed IPG’s internal processes to enable experts to work in optimal conditions while maximizing the company’s performance.

I was leading teams of digital marketing professionals to achieve defined KPIs and targets. My role involved developing customer relationships with a strategic digital approach and serving as a trusted advisor. New business development and identifying new opportunities were essential parts of my daily work. Since Hopkins was then a young company, I was also responsible for developing processes and ways of working.