My mission at this in-house agency was to start up efficient SEO processes for our clients and create high quality content adapted to target audiences. I performed site audits, acted as an SEO advocate in web development projects and wrote optimised copy for all digital channels. Analysis, CRO and some SEM were also part of my remit. Tools used include Ahrefs, Screaming Frog, WordPress, Google Analytics, Search Console and Data Studio.

I worked on a project setting up new websites for the brands Solid Gear and Hellberg Safety. My responsibilities included producing content in both English and Swedish, SEO, and specifying CMS requirements. I also handled social media. At Hultafors, we mainly used Moz Pro and Google's tools for SEO work.

I managed Apollo's SEO work at a Nordic level, leading the Swedish website to an all time high in search visibility. My work entailed everything from content optimization and link building to site audits and strategic planning. I worked in a cross-functional team with UX designers and developers where we focused on UX, conversion and site optimization. In addition I produced new content and led in-house SEO-training. I used tools such as Searchmetrics, Search Console, Google Analytics, WordPress and Hotjar.