(All goals were pursued in both English (UK) and French (France)) Define a relevant keyword strategy in English and French Develop strong semantic clusters (keyword groups organised by theme) Monitor ranking of the most strategic keywords for core website pages and future blog content Translate the website into English and French based on the semantic studies

I supported their international rollout with SEO localisation: creating FAQ content for top landing pages and local city pages, adding SEO layers to category pages, and producing transactional blog articles. I also adapted content for Switzerland and Austria, and implemented weekly keyword tracking across all regions. Results: Wecasa quickly caught up with or outperformed established competitors (active since 2006/2014). Within 3 months, the German domain’s authority score grew by +300% (from 3 to 11) with just one day of work per week.

🔎 Raise awareness of an extra-curricular internship programme for French youth in Germany 📈 Generate French applications for internships in Germany 💼 Increase the client’s professional visibility via her LinkedIn profile 👥 Build and engage a community around extracurricular internships