- Migrated CRM from Pipedrive to Hubspot and designed team specific pipelines, enabling full GTM alignment. - Led annual planning and developed the 2025 business plan to scale GTM organization. - Built and executed the full compensation framework for Sales Development and Sales teams, aligning incentives with revenue goals. - Launched lead generation initiatives and scaled pipeline capacity with the first junior hire. - Vibe-coded and deployed an AI-powered mobile app for field sales, enhancing data capture and pipeline management. - Streamlined quote-to-cash and deal-closing processes,...

- Administration and monitoring of all GTM tech stack including Hubspot, Outreach, Churnzero, Pandadoc, Demodesk and many more - Coordination of new marketing and sales software procurement processes - Supporting marketing, sales and customer success teams with challenging current processes, implementing and automating new processes - Technical implementation of SPICED framework by "Winning by Design" - Leading the sales compensation with compensation plans, commission models, quota planning and tracking of variable compensation metrics - Design and implementation of an in-house quote-to-cash...

- Project lead of marketing automation project to increase operational efficiency: - Development of sales and marketing strategy - Establishment and maintenance of the new customer database using Hubspot CRM - Governance of all marketing and sales tools - Coordination of new company website launch and online store including content management - Lead user of digital marketing tools (Google AdWords & Analytics, LinkedIn Campaign Manager) and management of digital marketing campaigns to cultivate brand awareness and drive website traffic - Development of performance reports and...