First of all, I'm an entrepreneur. Second of all, I'm a commercial leader combining extensive backgrounds in marketing, brand and sales management as well as team leadership. In addition to my tenures with top international FMCG brands and listed companies, I've founded several new ventures, turned ideas into revenue, and converted early traction into scalable business. My track record includes:
🔹 Managing sales units up to 20M€ in annual revenue (P/L responsibility)
🔹 Leading, coaching and developing teams up to 8 persons (DR's) from entry-level to...
Vitamin Well Group provides drinks, snacks, and protein products: Vitamin Well has a range of functional thirst-quenchers. Barebells provides delicious protein snacks and meals. NOCCO is the ready-to-drink performance beverage.I was driving sales and building brands by overseeing local planning and execution of marketing activations, launches and campaigns for NOCCO, Vitamin Well, Barebells, Nobe and Smiling in Finland. Main focus in brand ambassadors, events & event partnerships, sampling, and social media. Leading local marketing team.
10.team is a digital athlete marketing platform and community for brands and agencies looking to leverage professional athletes to drive growth.
As a startup, 10.team had ambitious international growth vision. I was helping the team to create international expansion and go-to-market strategy, craft commercial plans, and accelerate growth. At the same time, I was upskilling myself through studies in International Digital Business.
As a Brand Manager I was managing a new functional & wellness category growth brand called O.ME. My main tasks were planning and executing long & short term brand strategy as well as managing NPD pipeline. In this P/L responsible role I was measured with various marketing and sales related KPI's such as brand awareness, penetration, sales volume and profitability, and I was managing a brand marketing budget. My daily work included cross-functional team work, agency and stakeholder relations, forecasting, financial management and project management.
Additionally, I...
