About Me
I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers.
I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation.
I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent.
When you work with me, you get both...
Show more...
Skills & Tools
website_content
storytelling
seo_content
seo_writing
social_media_content
+18
Interests
Theatre
Painting
Experience
Shine
SEO & GROWTH MARKETING SPECIALIST
6/2024 - 12/2025
Product/service marketed: All-in-one financial platform for SMEs
- Conducted in-depth keyword research to identify high-traffic opportunities and optimized on-page content to rank for competitive search terms
- Performed comprehensive audits to identify issues such as broken links, crawl errors, and slow page speeds, improving site health and boosting rankings
Zervant
GROWTH MARKETER
10/2019 - 6/2024
Product/service marketed: Invoicing software for entrepreneurs and SMEs
- Managed day-to-day website updates and maintenance
- CRO: Conducted A/B tests to optimize ad creatives, copy, and landing pages, increasing signup conversion rate by 100%
- CRO: Led cross-functional A/B tests to optimize the signup rates, improve product activation rates, increase feature adoption, customer retention
- Designed and launched a comprehensive SEO strategy, increasing website traffic by 300% YoY
- Collaborated with product, data, design and customer success...
Show more...
Atos IT Solutions and Services
NORDICS MARKETING & COMMUNICATIONS INTERN
5/2019 - 10/2019
Product/service marketed: IT solutions for B2B
- Managed social media campaigns, created internal communications, and developed marketing materials in collaboration with sales and MarCom teams
