Marketing Strategy

Moi, mun nimi on Wenla ja työskentelen liiketoiminnan kasvun parissa +7v kokemuksella. Markkinoinnin ja bränditunnettuuden kehitys ja haasteet ovat motivoivia ja olen työskennellyt niiden parissa projektinjohtajana, asiantuntijana ja tuottajana viime vuodet. Suunnittelen, kehitän sekä tuotan markkinointitoimenpiteitä, joilla yrityksenne tunnettuus, ja sitä kautta liiketoiminta, kasvaa. Olen myös itse sosiaalisenmedian vaikuttaja ja rakentanut yli 30k ihmisen yhteisön, joten sosiaalisenmedian sisällöt, strategiat ja viestintä ovat osaamisalaani. Huomiotalous on tuttua juttua ja sen hyödyntämiseen annan teillekin eväät. Olen kai harvinainen yhdistelmä insinöörilogiikkaa ja luovaa ajattelua. Olen yhtä lailla sinut numeroiden ja kannattavuuden kuin konseptien, tarinankerronnan ja luovien ideoiden kanssa. Työskentelen sujuvasti strategian, asiakasrajapinnan ja käytännön toteutuksen välillä. Yhdistän analyyttisen ajattelun luovaan tarinankerrontaan, mikä mahdollistaa konseptien ja kaupallisesti menestyvien projektien luomisen. Minulla on vahva yrittäjähenkinen ote, ja ydinosaamistani ovat liiketoiminnan kasvattaminen markkinoinnin keinoin, sekä suurten kokonaisuuksien hallinta.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

Autan yrityksiä tekemään hajanaisesta digimarkkinoinnista selkeän kokonaisuuden, joka löytyy hakukoneista, puhuttelee oikeaa yleisöä ja ohjaa kohti yhteydenottoa. Yhdistän sisällöntuotannon, SEO:n, verkkosivujen kehittämisen, mainonnan ja analytiikan niin, että ne tukevat samaa tavoitetta. Minulla on yli 15 vuoden kokemus markkinoinnista, sisällöntuotannosta ja digitaalisten palveluiden kehittämisestä. Olen työskennellyt sekä tunnettujen brändien että B2B- ja palveluyritysten kanssa. Viime vuosina olen toteuttanut muun muassa verkkosivustojen ja palvelusivujen SEO-perustoja, sisältöstrategioita, sivustorakenteita, sisäistä linkitystä, asiantuntijasisältöjä sekä Google Ads- ja mittausauditointeja. Osaamiseeni kuuluvat erityisesti: SEO ja sisältöstrategiat, verkkosivujen sisällöt ja WordPress, asiantuntija- ja B2B-sisällöt suomeksi ja englanniksi, Google Ads -auditointi ja kehittäminen, analytiikka ja konversioseuranta, kuten GA4, GTM ja Matomo, sosiaalisen median sisällöt ja sisältösuunnitelmat, tekoälyn hyödyntäminen markkinointi- ja sisältötyössä, verkkokurssit ja digitaaliset oppimateriaalit. Työskentelen itsenäisesti, järjestelmällisesti ja käytännönläheisesti. Omaksun asiakkaan toimialan ja äänensävyn nopeasti, pidän kokonaisuuden hallinnassa ja vien sovitut asiat huolellisesti valmiiksi. Parhaimmillani olen tehtävissä, joissa tarvitaan sekä strategista näkemystä että tekijää, joka tarttuu myös käytännön toteutukseen. Jos etsit luotettavaa kumppania, joka ymmärtää sekä vaikuttavan sisällön että sen löydettävyyden ja mittaamisen, jutellaan.

Autan yrityksiä tekemään hajanaisesta digimarkkinoinnista selkeän kokonaisuuden, joka löytyy hakukoneista, puhuttelee oikeaa yleisöä ja ohjaa kohti yhteydenottoa. Yhdistän sisällöntuotannon, SEO:n, verkkosivujen kehittämisen, mainonnan ja analytiikan niin, että ne tukevat samaa tavoitetta. Minulla on yli 15 vuoden kokemus markkinoinnista, sisällöntuotannosta ja digitaalisten palveluiden kehittämisestä. Olen työskennellyt sekä tunnettujen brändien että B2B- ja palveluyritysten kanssa. Viime vuosina olen toteuttanut muun muassa verkkosivustojen ja palvelusivujen SEO-perustoja, sisältöstrategioita, sivustorakenteita, sisäistä linkitystä, asiantuntijasisältöjä sekä Google Ads- ja mittausauditointeja. Osaamiseeni kuuluvat erityisesti: SEO ja sisältöstrategiat, verkkosivujen sisällöt ja WordPress, asiantuntija- ja B2B-sisällöt suomeksi ja englanniksi, Google Ads -auditointi ja kehittäminen, analytiikka ja konversioseuranta, kuten GA4, GTM ja Matomo, sosiaalisen median sisällöt ja sisältösuunnitelmat, tekoälyn hyödyntäminen markkinointi- ja sisältötyössä, verkkokurssit ja digitaaliset oppimateriaalit. Työskentelen itsenäisesti, järjestelmällisesti ja käytännönläheisesti. Omaksun asiakkaan toimialan ja äänensävyn nopeasti, pidän kokonaisuuden hallinnassa ja vien sovitut asiat huolellisesti valmiiksi. Parhaimmillani olen tehtävissä, joissa tarvitaan sekä strategista näkemystä että tekijää, joka tarttuu myös käytännön toteutukseen. Jos etsit luotettavaa kumppania, joka ymmärtää sekä vaikuttavan sisällön että sen löydettävyyden ja mittaamisen, jutellaan.

Olen Lauri, pitkän linjan graafinen suunnittelija / art director. Yrittäjän mindset. Olen tekijänä tuotantovetoinen suunnittelija. Suunnittelutyön lisäksi työnnän myös kädet saveen. Eli tarjoan kokonaisvaltaisen paketin, aina suunnittelusta painovalmiiseen tuotteeseen saakka. Olen tehokas. Taustani on mainostoimistoissa, freelance-yrittäjänä olen toiminut vuodesta 2006-. Teen paljon printtiä ja digiä, mutta enenevissä määrin myös videoita, tapahtumia, animointeja, bannerikampanjoita, somea sekä nettiä. Suunnittelua ja tuotantoa, esim. lehtitaittoja (mm. Fillari-lehti, Yara, Nauta-lehti jne.) raportteja (mm. Helsingin kaupunki, Business Finland), esitteitä ja muita julkaisuja. Olen luova ja teknisesti etevä, omaan pientä taipumusta nörtteilyyn, eli kiinnostun helposti uusista teknisistä ratkaisuista ja opettelen uusia juttuja. Viime vuosina tutuksi ovat tulleet videoeditointi, käyttöliittymäsuunnittelu sekä saavutettavuusasiat. Tekoäly on päivittäisessä käytössä.